NOW Organic Oat Bran is a good natural additive to most baked goods and is primarily used to boost fiber content. Oat Bran is the nutrient-dense outer husk of oat grain. It's an excellent source of fiber. It adds texture and imparts a subtle nutty flavor that's ideal for breads and muffins, and it's a flavorful addition to cereals, or as a topping for breads and muffins that adds color and improves taste. Soluble fiber from foods such as oat bran, as part of a diet low in saturated fat and cholesterol, helps support a healthy heart.