Kay’s Naturals surveyed the vast landscape of so-called nutritious foods and determined that the missing link is a Better Balance™ of protein, carbohydrates, fiber and fats. Kay’s all-natural, gluten-free line seeks to fill this gap with food that has a healthy balance of great taste, low calories, lean soy protein, zero cholesterol, lower carbohydrates, and high fiber. Their foods also provide a complete amino acid profile. Kay’s Naturals products are 35% protein. In addition, all Kay’s Naturals foods are always free of artificial sweeteners, flavors, colors, and preservatives.